Google & Youtube

Turn more shoppers into customers with Google & YouTube

Tap into smarter ways to grow your business by connecting to Google & YouTube.

A YouTube video features a man wearing a brown watch on their wrist and talking into the camera. Product tiles that features two watches for sale it overlayed on the window of the video. Small logos overlayed around the windows include: Google, Google Maps, Google Shopping and YouTube.

Reach more shoppers on Google & YouTube

Show your products for free across Google platforms such as Search, Shopping, Images, Lens, Maps, and YouTube.

Make smarter business decisions

Make smarter decisions with Google AI-powered Google Analytics and Performance Max to help you multiply conversions across Google.

Stand out with powerful marketing tools

Set your business apart with innovative tools and features that help your products shine across Google & YouTube.

Manage it all from Shopify

Showcase your products on Google & YouTube while using Shopify to manage orders, ads, and inventory.

Get started with free ad credits from Google

To help you get started with Google Ads, enjoy €400 in ad credit when you spend €400 within 60 days. Terms and Conditions apply.

Connect with shoppers across Google & YouTube for free

Showcase your products to the right customers at the right moment.

A close up video featured on YouTube Shorts of a man wearing a brown watch on their wrist. A product tile that features a brown watch for sale it overlayed on the window of the video.

Sync products seamlessly

Feature your products across Google for free and automate real-time inventory when you connect Shopify to Google Merchant Center.

Sell your products directly from YouTube

Connect your YouTube channel to help viewers discover and shop directly from your videos, YouTube Shorts and livestreams.

Turn viewers into shoppers on YouTube

Join the YouTube Shopping affiliate program so verified creators can tag your products right in their videos or connect your store to your YouTube channel so fans can easily shop your products from your videos.

Increase traffic and improve conversion

Use Google AI-powered ads & analytics tools to help you reach new audiences and gain essential customer insights

Multiply your marketing results with Performance Max

Create a campaign at any budget, connect with the right customers, and let Google AI optimize your ads.

Get essential customer insights with Google Analytics 4

Gain essential customer insights that help you understand how shoppers are using your website, respond to real-time trends, and improve ROI, all while protecting customer data.

Windows of Google ads, featuring two brown watches. Another window of a YouTube ad features a navy watch. A small overlay window of a small business ad with contact information.

Set your business apart

Tap into new and exciting ways to differentiate your products.

A window of google search results for watches, under the shopping filter. Product tiles that features two watches on sale are overlayed on the search results window.

Enrich your product photos with Product Studio

Create, edit and enhance high-quality product images for free with Google’s AI-powered Product Studio.

Showcase your unique product offerings

Sync detailed product information like promotions, local inventory, and fast shipping from Shopify to Google & YouTube to help you stand out.

Install Google & YouTube app
A portrait of Lucy Aylen, CEO of Never Fully Dressed.

Google now represents over 40% of our online revenue and we’ve seen an 890% return on ad spend.

FAQs

Start selling on Google & YouTube

To help you get started with Google Ads, enjoy €400 in ad credit when you spend €400 within 60 days. Terms and Conditions apply.

Install Google & YouTube app

Don't have a Shopify store? Start for free, then get your first month for €1.